You are good at something people would pay for. And still you are not making a living from it, because selling feels like you would have to become someone else. I clear that blockage first. Then you learn selling as a craft that fits who you are. Without contorting yourself.
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The offer is there. The skill is there. And still you keep going in circles: new idea, new channel, new tool... anything to avoid the one uncomfortable thing. Showing people what you can do. And asking money for it.
This is not a discipline problem. Someone who forces themselves every day to work on the wrong thing does not have a time problem, they have an avoidance pattern. And no calendar fixes that.
Most sales trainers start with scripts and tactics. If selling feels wrong to you, no script repairs that belief. And most mindset coaches stop exactly where it gets uncomfortable: at the first real conversation. I work on both, in that order.
You do not charge what you are worth, because part of you does not believe it is worth that. So you deliver more instead of asking. That is not modesty, that is a price you pay every single month.
Everything you have ever seen about selling was loud, hard, pushy. No wonder you reject it. You are rightly rejecting a version that is not yours. There is one that is.
“No script repairs a belief. So we start where selling really begins: inside you.”
There are two camps in this market: the mindset coach without craft, and the loud closer without a conscience. I am the third option. I do not just show you how it is done. I go into the first real conversations at your side, until the first deal is closed.
First we clear what makes selling feel wrong, so that you actually want to do it and still sleep well at night.
Together we find in record time where your process is stuck, build your language and a clear path from first contact to close.
There is material, but you are not left alone with it: no dusty video archive, no AI-generated modules, no community where you have to motivate yourself. Four concrete things you will recognise my work by.
We clear the blockage before we touch technique. No script that you reject inside and therefore never use.
Not just role play in a safe room, but real conversations with real prospects, and direct feedback right after.
After every session it is in black and white what happens before the next one. With numbers, not with good intentions.
I take a share of the result instead of being paid upfront. If you do your part and nothing comes of it, you pay nothing.
Not five channels, no tool jungle. One repeatable movement that you hold in your own hands, and that I get going together with you.
We build a short, precise list of the people who genuinely fit your offer.
You go out with an approach that does not push, but serves. I join you for the first real conversations.
Lead the conversation cleanly, show value, guide them to a decision. No pressure, but with direction.
Next ten. We track what works, and exactly that becomes your predictable system.
Most of these voices come from my work as a marketing consultant, not from the coaching on this page. Those cases I am only building now. I am showing them to you anyway, because they describe the thing that does not change, no matter what we work on: what it is like to work with me. The quotes were originally given in German and are translated here.
“Before, I could not really get a grip on it and was somewhat lost in planning, wanting to make the right decisions. René helped me get clarity on what the next steps are. It definitely helps me get moving and make progress.”
“In marketing especially it is easy to get lost in detail. You bring calm into it, ask the right questions and make sure ideas turn into concrete steps. And you never come across as lecturing, always supportive and solution-oriented. With you it is not about loud promises, but about substance and clean execution.”
“I work in a fairly new field and try a lot of things. René has always taken the time to patiently follow my leaps of thought, slowed me down when I was going too fast, or suggested tools that make things easier for me. At no point do I feel like just one of many.”
I believe that anyone who burns for their cause and is not afraid of work can make a living from it, without betraying themselves.
To “earn” means to serve fairly. First serve, then earn.
Whoever turns that around has to push, press and afterwards explain to themselves why that was necessary. Whoever gets the order right will at some point stop experiencing the work as work. That is how I live. And that is why I carry part of your risk: I am a sales director today and I do not live off this coaching. I am building the cases that will mean I have nothing left to explain in two years. Which is why you can get something right now that will not exist in this form later: I work on a revenue share and only earn once you earn.
I get a share of the newly created revenue. Capped, predictable, agreed in advance. After that you keep all of it.
Then that was my mistake, not yours. You pay nothing. Missing results are my risk.
Then the regular programme price is due. I invest my time in people who invest theirs.
What “your part” means exactly, meaning eight to sixteen hours of work between two sessions, we define together before anything is signed. You do not have to be brave for this. You only have to be willing to work for it.
This is not about your industry, it is about your stance. And about one condition that is not negotiable: you have to be willing to look inside and to get into action.
I had phases myself where I doubted selling. Not the craft. Myself. I did not get out of it by getting louder, but by understanding where my process was stuck and which version of selling fits me.
That is exactly what I pass on: as an active sales director, as a trainer of salespeople and as the author of “Verkaufen ist kein Verbrechen” (Selling is not a crime). Pragmatic, results-oriented and always with respect for the person on the other side.
30 minutes, free, no presentation. We look together at what is actually holding you back right now: your head, your process, or both. You walk away with a clear answer, even if we never speak again.
“... that our exchange is not limited to the websites, but delivers further value along the way. That is why these are always valuable conversations.”
No pitch. A conversation in which we both check: what is stopping you, and do we fit?
Let’s talk